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What Employers Want: Australian verses American desirable graduate attributes
Conference paper   Open access   Peer reviewed

What Employers Want: Australian verses American desirable graduate attributes

Justin Debuse and Meredith A Lawley
Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, pp.1-6
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2008 (Sydney, Australia, 01-Dec-2008–03-Dec-2008)
Australian and New Zealand Marketing Academy (ANZMAC)
2008
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Abstract

Marketing graduates employers employer requirements
Employer requirements are often researched when preparing and reviewing curricula, with the match between the graduate attributes of curricula and skills required by employers a common focus. However, although most new marketing graduates must successfully fulfil online recruitment site requirements, the fit between employers' needs when surveyed compared to what they actually specify in employment advertisements is poorly understood. To address this gap a novel data mining approach is employed, using a large online employment data sample from Australia and the United States. Results suggest that employers seek business knowledge and experience, rather than specific technical skills. A clear gap was also identified between the eight specific skills employers claim to want and the general business knowledge and experience stipulated in may advertisements.

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