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Visitors' Perceptions of Tourist Attractions
Conference paper   Peer reviewed

Visitors' Perceptions of Tourist Attractions

Wendy Spinks, Harold J Richins and Meredith A Lawley
Proceedings of the 2005 Council for Australian University Tourism and Hospitality Education Conference
Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference: Sharing Tourism Knowledge, 2005 (Alice Springs, Australia, 01-Feb-2005–05-Feb-2005)
Council for Australasian University Tourism and Hospitality Education
2005
url
https://cauthe.org/View
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Abstract

Tourism tourism service performance
This paper proposes a preliminary scale to measure the service performance of tourist attractions. The scale was developed from three sources including a review of the literature; exploratory research using depth interviews and focus groups; and a survey of 412 visitors. Using exploratory factor analysis, service performance was found to have six underlying subconstructs with strong similarities to five of the theorised extended services marketing mix (the seven 'P's), plus an additional sub-construct, food. The findings provide sufficient evidence to suggest that further research using these findings may be useful in advancing theory and in the practical management of visitor satisfaction.

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