Conference paper
Using Machinima to Promote Computer Science Study
Conferences in Research and Practice in Information Technology. Volume 93 / Australian Computer Sciences Communications Volume 31, No. 3 / Proceedings of the Tenth Australasian User Interface Conference (AUIC 2009), Vol.31(3), pp.17-26
Australasian User Interface Conference (AUIC), 10th (Wellington, New Zealand, 20-Jan-2009–23-Jan-2009)
Australian Computer Society Inc.
2009
Abstract
The project develops a Machinima animation promotional film for the Department of Computer Science at Heriot-Watt University, and evaluates whether the promotional material is more engaging and entertaining than traditional materials; more informative about the provider (its values and facilities); promotes Computer Science as relevant to student lives; uses media immediately recognisable to the student; and is innovative and differentiates the provider from others in the marketplace. Real interviews with current students relating their likes and dislikes of the University were coupled with computer game animation to create an entertaining and informative multimedia advertisement. The multi-stage evaluation with potential applicants has shown that these students respond positively to the content and presentation of the innovative multimedia film, and are encouraged to choose Computer Science and Heriot-Watt University for Tertiary education.
Details
- Title
- Using Machinima to Promote Computer Science Study
- Authors
- Christian M Jones (Author) - University of the Sunshine Coast - Faculty of Science, Health and EducationC Munro (Author) - Heriot-Watt University, United Kingdom
- Contributors
- Paul Calder (Editor)Gerald Weber (Editor)
- Publication details
- Conferences in Research and Practice in Information Technology. Volume 93 / Australian Computer Sciences Communications Volume 31, No. 3 / Proceedings of the Tenth Australasian User Interface Conference (AUIC 2009), Vol.31(3), pp.17-26
- Conference details
- Australasian User Interface Conference (AUIC), 10th (Wellington, New Zealand, 20-Jan-2009–23-Jan-2009)
- Publisher
- Australian Computer Society Inc.
- Date published
- 2009
- ISSN
- 1445-1336
- ISBN
- 9781920682743
- Copyright note
- Copyright © 2009 Australian Computer Society. Reproduction for academic, not-for-profit purposes permitted provided the copyright text at the foot of the first page of each paper is included.
- Organisation Unit
- School of Social Sciences - Legacy; University of the Sunshine Coast, Queensland; Engage Research Lab; School of Law and Society
- Language
- English
- Record Identifier
- 99450167402621
- Output Type
- Conference paper