Conference paper
University students’ alcohol expectancies, self-esteem, and consequences
Proceedings of the 2014 International Social Marketing Conference
International Social Marketing Conference (ISMC), 2014 (Melbourne, Australia, 17-Jul-2014–18-Jul-2014)
Australian Association of Social Marketing
2014
Abstract
Alcohol abuse has been a matter of concern among university students in many countries including Germany (Martin et al., 2009; Health, 2006; Collins & Lapsley 2008; Lewis & Thombs 2005). It has several negative consequences which include violent assaults, accidents, vomiting, unprotected sex, unwanted sex, fatalities, drunk driving, injuries, and suicide (Ray, Turrisi, Abar, & Peters, 2009; Wilson, Pritchard, & Schaffer, 2004). The belief that people hold about the effects of drinking alcohol is called alcohol expectancies (Shell, Newman, & Xiaoyi, 2010; George et al., 1995). Positive alcohol expectancies include beliefs that drinking will result in increased level of assertiveness, increased sociability, enjoyable, and tension reduction; and negative expectancies include increased risk and aggression, and negative self-perception (Zamboanga & Ham, 2008; Bot, Engels, & Knibbe, 2005; Barnow et al., 2004). Expectancies of adolescents are associated with drinking and alcohol consumption levels when adolescents start drinking (Bot et al., 2005). The level of self-esteem, on the other hand, can go up and down based on the individual's perceptions of success or failure (Heatherton & Polivy, 1991). A person with high self-esteem has 'self-respect, considers himself a person of worth' and the person with low self-esteem 'means that the individual lacks respect for himself and considers himself unworthy' (Rosenberg, 1979, p. 54). Those individuals who have a low self-esteem and are experiencing some kind of stress or anxiety tend to use alcohol to relax and cope with anxiety (Glindemann, Geller, & Fortney, 1999). However, the studies based on self-reported drinking, alcohol expectancies, levels of self-esteem and consequences are 'limited or contradictory or otherwise inconclusive' (Glindermann et al., 1999, p. 61). Therefore, this study investigates the following research questions: RQ1: What are the key dimensions of university students' alcohol expectancies? RQ2: Is there a relationship between university students' alcohol expectancies and their self-esteem? And, RQ3: Is there a relationship between university students' alcohol expectancies and consequences?
Details
- Title
- University students’ alcohol expectancies, self-esteem, and consequences
- Authors
- Bishnu Sharma (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessKarin Reinhard (Author) - Baden-Württemberg Cooperative State University, Germany
- Publication details
- Proceedings of the 2014 International Social Marketing Conference
- Conference details
- International Social Marketing Conference (ISMC), 2014 (Melbourne, Australia, 17-Jul-2014–18-Jul-2014)
- Publisher
- Australian Association of Social Marketing
- Date published
- 2014
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99448714302621
- Output Type
- Conference paper
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