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Understanding the Role of 'Sense of Place' in Office Location Decisions
Conference paper   Open access   Peer reviewed

Understanding the Role of 'Sense of Place' in Office Location Decisions

Pamela Wardner
Proceedings from the PRRES Conference 2012, pp.1-13
Annual Pacific-Rim Real Estate Society Conference, 18th (Adelaide, Australia, 15-Jan-2012–18-Jan-2012)
Pacific Rim Real Estate Society (P R R E S)
2012
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Abstract

Business and Management sense of place office location decision master planned communities employment centres
The concept of 'sense of place' has well penetrated the vernacular of urban economists, geographers, planners, policy makers and the like since being popularised by geographer Yi-Fu Tuan in 1977. This has strongly influenced contemporary urban management which frequently engages place marketers, place managers and place executives into key roles. This paper examines how the elements of 'sense of place' are considered and articulated in studies of office location decisions. Firms, whose main relationship with the built environment as an input to their production, may not truly appreciate the subliminal impacts that 'place' has on their productivity - with staff attraction and retention as one of their primary considerations in the final choice. This conceptual paper will draw on published literature and semi-structured interviews with key informants to understand the role and influence of 'sense of place' in office location decisions. It will highlight to place marketers the underlying implications firms have actually considered, and also to policy makers whose strategies create more meaningful places to attract firms into their region.

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