To Play or Not to Play: Developing a Model of Social Sport Participation

Conference paper

Peer reviewed

Brendan Powell and Meredith A Lawley

Proceedings of the 6th International Sports Marketing Association Annual Conference, pp.1-8

International Sports Marketing Association (SMA) Annual Conference, 6th (Gold Coast, Australia, 16-Jul-2008–19-Jul-2008)

Sports Marketing Association

2008

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Title: To Play or Not to Play: Developing a Model of Social Sport Participation
Authors: Brendan Powell (Author) - University of the Sunshine Coast - Faculty of Business
Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Proceedings of the 6th International Sports Marketing Association Annual Conference, pp.1-8
Conference details: International Sports Marketing Association (SMA) Annual Conference, 6th (Gold Coast, Australia, 16-Jul-2008–19-Jul-2008)
Publisher: Sports Marketing Association
Date published: 2008
ISBN: 9780646509419
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450268802621
Output Type: Conference paper

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