Conference paper
The ubiquitous tide of Uber: Disruptive innovation in tourism and hospitality
Proceedings of the 25th Council for Australasian University Tourism and Hospitality Education Annual Conference, pp.729-736
Annual Council for Australasian University Tourism and Hospitality Education (CAUTHE) Conference: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality, 25th (Gold Coast, Australia, 02-Feb-2015–05-Feb-2015)
Council for Australasian University Tourism and Hospitality Education
2015
Abstract
This working paper is concerned with the developments of Uber as a smartphone-mediated transport company. Founded in 2009, Uber operates across 45 countries with the company valued at US$18 billion. The ubiquitous tide of Uber has impacted tourism and hospitality. As a competitor to mainstream taxi operations, cab drivers in several cities globally have protested against the company because of potential threats to their livelihoods. From a commuter's perspective, there are concerns surrounding the use of Uber relating to the lack of clarity as to the duty of care when engaging private drivers at a destination. Yet, the rise of Uber has polarised the tourism and hospitality scene, with some destinations favouring their entry while others vehemently opposed to their presence. Amidst this backdrop, several commuters and drivers have subscribed to the use of Uber across Australia. This paper explores the factors leading to the adoption of Uber.
Details
- Title
- The ubiquitous tide of Uber: Disruptive innovation in tourism and hospitality
- Authors
- Aaron Tham (Author) - University of the Sunshine Coast - Faculty of Arts and Business
- Contributors
- Erica Wilson (Editor) - Southern Cross UniversityM Witsel (Editor)
- Publication details
- Proceedings of the 25th Council for Australasian University Tourism and Hospitality Education Annual Conference, pp.729-736
- Conference details
- Annual Council for Australasian University Tourism and Hospitality Education (CAUTHE) Conference: Rising Tides and Sea Changes: Adaptation and Innovation in Tourism and Hospitality, 25th (Gold Coast, Australia, 02-Feb-2015–05-Feb-2015)
- Publisher
- Council for Australasian University Tourism and Hospitality Education
- Date published
- 2015
- Copyright note
- Copyright © 2015 CAUTHE. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449131802621
- Output Type
- Conference paper
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