Conference paper
The success factors of using events in destination branding: A case study of Woodford Folk Festival
Conference Proceedings of the 2009 8th Asia Pacific Forum for Graduate Students Research in Tourism, pp.645-657
Asia Pacific Forum for Graduate Students Research in Tourism: Role of Hospitality and Tourism in Globalization, 8th (Seoul, South Korea, 07-Jul-2009–09-Jul-2009)
Sejong University
2009
Abstract
This paper examines the six conditions which need to be met for an event to make a contribution to the destination's brand from the perspective of event visitors through the case study of Woodford Folk Festival in Australia. Five of the factors (the exception is cooperative planning) were identified to significantly effect the contribution the Woodford Folk Festival makes to its destination's brand. It was found that the festival destination can improve its image by holding the festival but the positive impression of the festival can only promote the destination if there are other attractions and activities at the destination.
Details
- Title
- The success factors of using events in destination branding: A case study of Woodford Folk Festival
- Authors
- Insun Sunny Lee (Author) - University of QueenslandTimothy J Lee (Author) - University of Queensland
- Contributors
- Seongseop Kim (Editor)
- Publication details
- Conference Proceedings of the 2009 8th Asia Pacific Forum for Graduate Students Research in Tourism, pp.645-657
- Conference details
- Asia Pacific Forum for Graduate Students Research in Tourism: Role of Hospitality and Tourism in Globalization, 8th (Seoul, South Korea, 07-Jul-2009–09-Jul-2009)
- Publisher
- Sejong University
- Date published
- 2009
- ISBN
- 9788986177152
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451106802621
- Output Type
- Conference paper
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