Conference paper
The student as customer model and its impact on the academic leadership role in higher education
Proceedings of the 2011 Australian Technology Network Assessment Conference, pp.117-123
Australian Technology Network (ATN) Assessment Conference: Meeting the Challenges, 2011 (Perth, Australia, 20-Oct-2011–21-Oct-2011)
Curtin University of Technology
2011
Abstract
This paper posits that the 'student as customer' model has a negative impact upon the academic leadership which in turn is responsible for the erosion of objectivity in the assessment process in the higher education sector. The paper draws on the existing literature to explore the relationship between the student as customer model, academic leadership, and student assessment. The existing research emanating from the literature provides the basis from which the short comings of the student as customer model are exposed. From a practical perspective the arguments made in this paper provide the groundwork for possible future research into the adverse affects of the student as customer model on academic leadership and job satisfaction in the academic work force. The concern for quality may benefit from empirical investigation of the relationship between the student as customer model and quality learning and assessment outcomes in the higher education sector. The paper raises awareness of the faults with the present reliance on the student as customer model and the negative impact on both students and academic staff. The issues explored have the potential to influence the future directions of the higher education sector with regard to the social implications of their quest for quality educational outcomes. The paper addresses a gap in the literature in regard to use of the student as customer model and the subsequent adverse affect on academic leadership and assessment in higher education.
Details
- Title
- The student as customer model and its impact on the academic leadership role in higher education
- Authors
- L Laing (Author) - RMIT UniversityGregory Laing (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- J D Yorke (Editor)
- Publication details
- Proceedings of the 2011 Australian Technology Network Assessment Conference, pp.117-123
- Conference details
- Australian Technology Network (ATN) Assessment Conference: Meeting the Challenges, 2011 (Perth, Australia, 20-Oct-2011–21-Oct-2011)
- Publisher
- Curtin University of Technology
- Date published
- 2011
- ISBN
- 9780646566115
- Copyright note
- Copyright © 2011 The Author. Reproduced here with permission of the author.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449626002621
- Output Type
- Conference paper
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