The influence of significant others on the alcohol consumption behaviour of young Australians

Conference paper

Open access

Peer reviewed

Rebecca O'Hara, Debra Harker, Maria Raciti and Michael Harker

Proceedings of the 2007 Academy of Marketing Conference

Academy of Marketing (AM) Conference, 2007 (London, United Kingdom, 03-Jul-2007–06-Jul-2007)

Academy of Marketing

2007

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No abstract available.

Title: The influence of significant others on the alcohol consumption behaviour of young Australians
Authors: Rebecca O'Hara (Author) - University of the Sunshine Coast - Faculty of Business
Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Business
Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Proceedings of the 2007 Academy of Marketing Conference
Conference details: Academy of Marketing (AM) Conference, 2007 (London, United Kingdom, 03-Jul-2007–06-Jul-2007)
Publisher: Academy of Marketing
Date published: 2007
ISBN: 9781872058146
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99450006902621
Output Type: Conference paper

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