Conference paper
The impact of Internet marketing capabilities on international network capability, a cross country study comparison between Australia, Chile and Taiwan internationalised SMEs
Proceedings of the 2015 Australia and New Zealand International Business Academy, pp.1-21
Australia and New Zealand International Business Academy (ANZIBA), 2015 (Melbourne, Australia, 11-Feb-2015–13-Feb-2015)
Australia and New Zealand International Business Academy
2015
Abstract
The Internet has been shown to positively enhance internationalisation for SMEs, but scant empirical testing limits our understanding of the explicit impact of the Internet on firm internationalisation. This paper highlights key areas where the integration of the Internet can be leveraged through Internet-related capabilities within the internationalisation of the firm.Specifically, this study investigates how Internet marketing capabilities play a role in altering international information availability, international strategic orientation, and international business network relationships. This study provides evidence, indicating that these key relationships may vary between countries. To examine these key relationships this study utilises draws from data small and medium sized enterprises (SMEs) in three export intensive markets; Australia (215 international SMEs), Chile (204 international SMEs) and Taiwan (130 international SMEs); and tests a conceptual model through structural equation modelling. Results from the data show the impact of Internet marketing capabilities in positively impacting traditional internationalisation elements, which varies between countries. That is, our findings highlight the international business network relationships in Australia and Taiwan are directly impacted by Internet marketing capabilities, but not in Chile. We offer some insight into why we see variance across comparative exporting countries in how they leverage new technological capabilities for internationalisation and firm performance.
Details
- Title
- The impact of Internet marketing capabilities on international network capability, a cross country study comparison between Australia, Chile and Taiwan internationalised SMEs
- Authors
- Shane Mathews (Author) - Queensland University of TechnologyConstanza Bianchi (Author) - Universidad Adolfo Ibanez, ChileKeith Perks (Author) - University of Brighton, United KingdomHsiu-Li Chen (Author) - Ming-Chuan University, TaiwanCharmaine Glavas (Author) - University of the Sunshine Coast - Faculty of Science, Health, Education and Engineering
- Publication details
- Proceedings of the 2015 Australia and New Zealand International Business Academy, pp.1-21
- Conference details
- Australia and New Zealand International Business Academy (ANZIBA), 2015 (Melbourne, Australia, 11-Feb-2015–13-Feb-2015)
- Publisher
- Australia and New Zealand International Business Academy
- Date published
- 2015
- Copyright note
- Copyright © 2015 The Author. This is the accepted version of the paper. Reproduced here with permission of the copyright holder.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449595002621
- Output Type
- Conference paper
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