Marketing knowledge and skills are important for success as a creative writer due to the highly competitive publishing industry environment. However, undergraduate students studying creative writing are unlikely to have any explicit marketing content included in their studies. Therefore, this research aims to understand what marketing skills and knowledge creative writing students would likely possess by graduation. Nine semi-structured interviews were conducted with creative writing students at a Queensland university. The participants generally described selling, rather than marketing, and admitted a lack of knowledge, although they also expressed interest for more explicit marketing knowledge in their creative writing studies. Suggestions for undergraduate creative writing teaching practice are provided, which include team teaching, guest lecturing, more involvement from industry and authentic assessments.