Conference paper
The Role of the Audit in Improving Advertising Self-Regulation: Charting the Australian Experience
Proceedings of the 2002 Academy of Marketing Conference
Academy of Marketing (AM) Conference, 2002 (Nottingham, United Kingdom, 02-Jul-2002–05-Jul-2002)
Academy of Marketing
2002
Abstract
No abstract available.
Details
- Title
- The Role of the Audit in Improving Advertising Self-Regulation: Charting the Australian Experience
- Authors
- Debra Harker (Author) - University of the Sunshine Coast - Faculty of BusinessMichael Harker (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- Proceedings of the 2002 Academy of Marketing Conference
- Conference details
- Academy of Marketing (AM) Conference, 2002 (Nottingham, United Kingdom, 02-Jul-2002–05-Jul-2002)
- Publisher
- Academy of Marketing
- Date published
- 2002
- ISBN
- 0853581142
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449834402621
- Output Type
- Conference paper
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