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The Relationships Between the Vertical and Horizontal Dimensions of Individualism and Collectivism, Materialism and Anger Expression
Conference paper   Peer reviewed

The Relationships Between the Vertical and Horizontal Dimensions of Individualism and Collectivism, Materialism and Anger Expression

Shaun Saunders
Proceedings of the 5th Annual Hawaii International Conference on Social Sciences, pp.1802-1815
Annual Hawaii International Conference on Social Sciences, 5th (Honolulu, United States, 31-May-2006–03-Jun-2006)
Hawaii International Conference on Social Sciences
2006
url
http://www.hicsocial.org/SOC2006.pdfView
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Abstract

Sociology materialism CFAAS anger competition individualism
The aim of the present study was to further evaluate the competition-frustrationanger-aggression (CFAAS) model as formulated in the accompanying conference paper, 'An examination of Fromm's (1955) marketing character and materialistic attitudes and their relationship to psychological health' (Saunders, 2006). This model, if supported, would represent an addition to the model proposed by Berkowitz (1978) in that it ascribes a possible specific cause for frustration; i.e., competition, which, it has been argued, is a fundamental prerequisite of a market-driven society. The hypothesis that the possession-defined Success subscale of the Materialism index was based on competition (Saunders, 2000; 2006) and hence would be positively correlated with Vertical Individualism was supported. The hypothesis that Anger Expression would be positively correlated with Vertical Individualism (VI) was also supported. While some support was found for competition being a potentially significant source of frustration in the proposed CFAAS model, those same results also suggest that there may be other sources of frustration that may not be directly related to competition.

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