The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study

Karen E Sutherland; Richie Barker

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The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study

Conference paper

Peer reviewed

The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study

Karen E Sutherland and Richie Barker

Proceedings of the 2013 National Conference Research Colloquium

National Conference Research Colloquium, 2013 (Adelaide, Australia, 17-Nov-2013)

Public Relations Institute of Australia

2013

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Abstract

Marketing

Business and Management

Communication and Media Studies

public relations pedagogy

transmedia storytelling

portfolios

e-portfolios

Karen Sutherland has worked in the public relations, communication and marketing fields and in a range of sectors since 1999. Her tertiary qualifications have included the disciplines of communication, marketing and film and television. Karen is now working on a Ph.D. focusing on Social Media Engagement in the Not-For-Profit sector. Her other research interests include social media, social media ethics and Work Integrated Learning particularly in relation to internships. Richie Barker has worked as a professional communicator for over a decade and has taught public relations and advertising subjects for the last four years. As a practitioner he developed integrated marketing communication campaigns for national and global brands, managed communication projects for federal and state governments and advised on new media strategy for clients in the retail, land development and corporate sectors. Richie also has a background in journalism as a general news reporter and writer for business and trade media.

Details

Title: The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study
Authors: Karen E Sutherland (Author) - Monash University
Richie Barker (Author) - Monash University
Publication details: Proceedings of the 2013 National Conference Research Colloquium
Conference details: National Conference Research Colloquium, 2013 (Adelaide, Australia, 17-Nov-2013)
Publisher: Public Relations Institute of Australia
Date published: 2013
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
Language: English
Record Identifier: 99449924702621
Output Type: Conference paper

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