Conference paper
The Future of Online Retailing
Proceedings of the 12th Australian World Wide Web Conference, pp.275-310
Australian World Wide Web (AusWeb) Conference, 12th (Noosa, Australia, 01-Jul-2006–05-Jul-2006)
Southern Cross University
2006
Abstract
How and why consumers use the Internet is important to understanding retail change in the online context. A mail survey approach was used in completing this study. One hundred and forty six Australian consumers participated in the survey. The results suggest that consumers have a preference for purchasing digital and non-bulky analogue products online, specifically tickets, books, travel & hotels, music and cameras. Product attributes play an important role in choosing the initial retail channel. Pricing and product information are potential switching drivers and trust is associated with online purchasing. The implications for pure-play and multi-channel retailers are discussed.
Details
- Title
- The Future of Online Retailing
- Authors
- Richard J Croome (Author) - University of the Sunshine Coast - Faculty of BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of BusinessBishnu Sharma (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- Andrew Treloar (Editor)Allan Ellis (Editor)
- Publication details
- Proceedings of the 12th Australian World Wide Web Conference, pp.275-310
- Conference details
- Australian World Wide Web (AusWeb) Conference, 12th (Noosa, Australia, 01-Jul-2006–05-Jul-2006)
- Publisher
- Southern Cross University
- Date published
- 2006
- ISBN
- 0975164473
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449487702621
- Output Type
- Conference paper
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