Conference paper
The Continuum of Influences on Caregivers: A Social Marketing Study of Childhood Obesity
Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp.1-8
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2010 (Christchurch, New Zealand, 29-Nov-2010–01-Dec-2010)
Australian and New Zealand Marketing Academy (ANZMAC)
2010
Abstract
This paper presents the continuum of influences that primary caregivers (namely parents) experience and the subsequent impact of these on the feeding of their young children. These influences on caregivers may commence from their own childhoods, through their life experiences to the birth and early infancy of their children. The paper highlights caregivers' concerns and dilemmas in feeding young children, particularly in the face of conflict between nutritional recommendations and socially acceptable behaviours and attitudes.
Details
- Title
- The Continuum of Influences on Caregivers: A Social Marketing Study of Childhood Obesity
- Authors
- Julie Norton (Author) - University of the Sunshine Coast - Faculty of BusinessMaria Raciti (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- P Ballantine (Editor)J Finsterwalder (Editor)
- Publication details
- Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp.1-8
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2010 (Christchurch, New Zealand, 29-Nov-2010–01-Dec-2010)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2010
- ISBN
- 9780473178208
- Copyright note
- Copyright © 2010 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450030502621
- Output Type
- Conference paper
Metrics
329 File views/ downloads
901 Record Views