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Synergies for Reducing the Barriers to Social Media and Enhancing Learning
Conference paper   Open access   Peer reviewed

Synergies for Reducing the Barriers to Social Media and Enhancing Learning

Vikki Schaffer
Proceedings of the 2014 Council for Australian University Tourism and Hospitality Education, pp.553-564
Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference: Tourism and Hospitality in the Contemporary World: Trends, Changes & Complexity, 2014 (Brisbane, Australia, 10-Feb-2014–13-Feb-2014)
University of Queensland, School of Tourism
2014
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Abstract

Tourism Communication and Media Studies barriers to social media use regional tourism collaborative learning networks
Although tourism businesses are increasingly tweeting, posting and blogging, many experience barriers that limit the effective use of these and other new technologies. The main barriers to active usage of social media include a lack of skill, knowledge, time and resources. With limited research into how businesses can overcome these barriers, this exploratory study proposes an approach for involving synergistic relationships between tourism-related business owners/managers and university students. This approach assisted participating owners/managers to gain skills and information while simultaneously providing students with real world experiences. This approach offers tourism business owners and managers a point of entry to understanding and utilising social media. Results also revealed additional network connections for knowledge and information sharing were extended beyond the classroom.

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