Conference paper
Sustainable Assessment Practices: Improving marketing effectiveness and quality
Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp.1-7
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2009 (Melbourne, Australia, 30-Nov-2009–02-Dec-2009)
Australian and New Zealand Marketing Academy (ANZMAC)
2009
Abstract
Timely, constructive feedback on assessment is critically important to students and yet is increasingly difficult for time-poor academics to consistently provide. This paper outlines the development of a computer-based marking tool, SuperMarkIt (SMI), through five action research cycles, including data from three evaluations by students and one survey of educators, as well as seminars and workshops. Results support the improvements in sustainability achieved by using SuperMarkIt. Socially, students report improved feedback quality in terms of timeliness, legibility, constructiveness, personalisation and detail. Economically, academics report significant savings in workload. Environmentally, SuperMarkIt reduces reliance on paper as well as reducing travel required to submit and collect hard copy assessments. Continued development of SuperMarkIt focuses on improving aspects related to technology adoption.
Details
- Title
- Sustainable Assessment Practices: Improving marketing effectiveness and quality
- Authors
- Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of BusinessJustin Debuse (Author) - University of the Sunshine Coast - Faculty of BusinessVikki Schaffer (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- D Tojib (Editor)
- Publication details
- Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp.1-7
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2009 (Melbourne, Australia, 30-Nov-2009–02-Dec-2009)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2009
- ISBN
- 1863081585
- Copyright note
- Copyright © 2009 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; Australian Centre for Pacific Islands Research; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449529402621
- Output Type
- Conference paper
Metrics
26 File views/ downloads
742 Record Views