Logo image
Back
Strategic Alignment across a Tourism Business Ecosystem
Conference paper   Peer reviewed

Strategic Alignment across a Tourism Business Ecosystem

Willem Selen and Robert Ogulin
ATINER Conference Paper Series, pp.1-15
Athens Institute for Education and Research (ATINER) Annual International Conference on Tourism, 11th (Athens, Greece, 08-Jun-2015–11-Jun-2015)
Athens Institute for Education and Research (ATINER)
2015
url
http://www.atiner.gr/papers/TOU2015-1560.pdfView
Webpage

Abstract

Business and Management business ecosystem strategic alignment tourism destination tourism supply chain value ecology
The tourism experience in a destination is evaluated by a visitor at a holistic level across a multiplicity of service encounters, facilitated by a web of tourism-related organisations engaged in different activities, often referred to as the tourism supply chain (TSC) or tourism value chain (TVC). Earlier tourism studies have pointed to the need to progress our understanding of the TSC more holistically to include its wider environment, as the destination it is operating in presents a unique composition of contextual factors that define its experiences offered to visitors, making up a business ecosystem. Such a business ecosystem consists of not only intermediaries and industry partners, but also various stakeholders including governments, visitors, and the natural environment. This research focuses on preliminary insights in relation to strategic alignment across a wider business ecosystem; with application to the Sunshine Coast - region in Australia as an example of a Destination Business Ecosystem.

Details

Metrics

18 File views/ downloads
901 Record Views
Logo image