Conference paper
Sink it: But who will come? Economic Value of Artificial Reef Tourism and Who Benefits
Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, pp.1-7
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2008 (Sydney, Australia, 01-Dec-2008–03-Dec-2008)
Australian and New Zealand Marketing Academy (ANZMAC)
2008
Abstract
Artificial reefs are of increasing importance to the dive tourism industry worldwide. However, little research has investigated the economic value of artificial reefs in Australia specifically how much divers spend and who benefits from this expenditure. Using the ex-HMAS Brisbane Conservation Park as the context, 342 divers were surveyed over six months with results indicating divers were predominantly male, often travelling alone and spending on a range of goods and services throughout their stay. These results highlight significant opportunities for increasing the economic value of the Brisbane through more targeted marketing and co-operative relationships between various businesses.
Details
- Title
- Sink it: But who will come? Economic Value of Artificial Reef Tourism and Who Benefits
- Authors
- Vikki Schaffer (Author) - University of the Sunshine Coast - Faculty of BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- D Spanjaard (Editor)S Denize (Editor)N Sharma (Editor)
- Publication details
- Proceedings of the 2008 Australian and New Zealand Marketing Academy Conference, pp.1-7
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2008 (Sydney, Australia, 01-Dec-2008–03-Dec-2008)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2008
- ISBN
- 1863081445
- Copyright note
- Copyright © 2008 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; Australian Centre for Pacific Islands Research; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449439502621
- Output Type
- Conference paper
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