Conference paper
Regional Community Portals: Success Factors for Planning and Implementation
Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference, pp.411-417
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2002 (Melbourne, Australia, 02-Dec-2002–04-Dec-2002)
Australian and New Zealand Marketing Academy (ANZMAC)
2002
Abstract
Several government-funded projects throughout Australia have involved the establishment of community portals in an attempt to stimulate interest by local business communities. This paper presents a case study of a community portal, focusing on planning and implementation issues specifically in relation to two key stakeholder groups of businesses and consumers. Both businesses and consumers were surveyed with results identifying two key success factors, firstly the need to focus on not only the establishment phase of the portal but also the longer term growth and development of the portal and secondly, the importance of considering the needs of all stakeholder groups at initial planning and implementation phases, rather than focussing on one stakeholder group. Overall the results question the viability of regional community portals if they are to be self-funding.
Details
- Title
- Regional Community Portals: Success Factors for Planning and Implementation
- Authors
- Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of BusinessJ Summers (Author) - University of Southern Queensland
- Contributors
- R N Shaw (Editor)S Adam (Editor)H McDonald (Editor)
- Publication details
- Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference, pp.411-417
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2002 (Melbourne, Australia, 02-Dec-2002–04-Dec-2002)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2002
- ISBN
- 0730025624
- Copyright note
- Copyright © 2002 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450190502621
- Output Type
- Conference paper
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