Conference paper
Reach Far: Criteria to Improve the Effectiveness of Social Marketing Intervention Strategies in the Obesogenic Environment
Proceedings of the 20th Australian and New Zealand Academy of Management Conference, pp.1-7
Australian and New Zealand Academy of Management (ANZAM) Conference, 20th (Yeppoon, Australia, 06-Dec-2006–09-Dec-2006)
Australian and New Zealand Academy of Management (ANZAM)
2006
Abstract
No abstract available.
Details
- Title
- Reach Far: Criteria to Improve the Effectiveness of Social Marketing Intervention Strategies in the Obesogenic Environment
- Authors
- Debra Harker (Author) - University of the Sunshine Coast - Faculty of BusinessMichael Harker (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- Jessica Kennedy (Editor)L Di Milia (Editor)
- Publication details
- Proceedings of the 20th Australian and New Zealand Academy of Management Conference, pp.1-7
- Conference details
- Australian and New Zealand Academy of Management (ANZAM) Conference, 20th (Yeppoon, Australia, 06-Dec-2006–09-Dec-2006)
- Publisher
- Australian and New Zealand Academy of Management (ANZAM)
- Date published
- 2006
- Copyright note
- Copyright © 2006 ANZAM. Reproduced with permission of the publisher.
- Organisation Unit
- University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449984002621
- Output Type
- Conference paper
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