Conference paper
Quality management factors and marketing performance: An empirical investigation of their relationship
Proceedings of the 3rd Australian and New Zealand Academy of Management Operations Management Symposium, pp.234-245
Australian and New Zealand Academy of Management (ANZAM) Annual Conference, 3rd (Rockhampton, Australia, 13-Jun-2005–14-Jun-2005)
Australian and New Zealand Academy of Management (ANZAM)
2005
Abstract
This study investigates the relationship between quality management (QM) factors and marketing performance particularly customer satisfaction and business competitive position. The study also explores the relationship between quality management factors and overall business performance. The findings of this study suggest that operational marketing improvement and employee training are significantly associated with customer satisfaction, whereas top management philosophy, measurement and open organisation are associated with business competitive position. The results also suggest that overall business performance is associated with top management philosophy, measurement and open organisation, and operational marketing improvement. In conducting this study, a mail survey approach was used and the findings of this study are based on the responses received from Queensland businesses.
Details
- Title
- Quality management factors and marketing performance: An empirical investigation of their relationship
- Authors
- Bishnu Sharma (Author) - University of the Sunshine Coast - Faculty of BusinessDavid Gadenne (Author) - Central Queensland University
- Contributors
- Paul Hyland (Editor)Gordon Stewart (Editor)
- Publication details
- Proceedings of the 3rd Australian and New Zealand Academy of Management Operations Management Symposium, pp.234-245
- Conference details
- Australian and New Zealand Academy of Management (ANZAM) Annual Conference, 3rd (Rockhampton, Australia, 13-Jun-2005–14-Jun-2005)
- Publisher
- Australian and New Zealand Academy of Management (ANZAM)
- Date published
- 2005
- ISBN
- 1921047011
- Copyright note
- Copyright © 2005 ANZAM. Reproduced with permission of the publisher.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99448653802621
- Output Type
- Conference paper
Metrics
96 File views/ downloads
687 Record Views