Putting the Consumer First: A Systematic Review of the Evidence of Direct-to-Consumer-Advertising of Prescription Medicines

Conference paper

Open access

Peer reviewed

Michael Harker and Debra Harker

Proceedings of the 20th Australian and New Zealand Academy of Management Conference, pp.1-24

Australian and New Zealand Academy of Management (ANZAM) Conference, 20th (Yeppoon, Australia, 06-Dec-2006–09-Dec-2006)

Australian and New Zealand Academy of Management (ANZAM)

2006

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No abstract available.

Title: Putting the Consumer First: A Systematic Review of the Evidence of Direct-to-Consumer-Advertising of Prescription Medicines
Authors: Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Contributors: Jessica Kennedy (Editor)
L Di Milia (Editor)
Publication details: Proceedings of the 20th Australian and New Zealand Academy of Management Conference, pp.1-24
Conference details: Australian and New Zealand Academy of Management (ANZAM) Conference, 20th (Yeppoon, Australia, 06-Dec-2006–09-Dec-2006)
Publisher: Australian and New Zealand Academy of Management (ANZAM)
Date published: 2006
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449721302621
Output Type: Conference paper

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