Conference paper
Place of Residence and Attitude toward Food Choice: Research for Social Marketing
Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference, pp.1121-1129
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2007 (Dunedin, New Zealand, 03-Dec-2007–05-Dec-2007)
Australian and New Zealand Marketing Academy (ANZMAC)
2007
Abstract
Obesity among young adults is one of the public health issues dominating social marketing. This study investigated if attitudes towards healthy eating varied among those young adults who lived in the family home (dependent) and those who lived on their own (independent). Using a quantitative, self-administered questionnaire, our sample of 310 Australians between the ages of 18 to 24 found that young adults who lived independently displayed a significantly more positive attitude towards healthy eating than those that remained in the family home. Furthermore, we found a significant, positive relationship between attitude toward healthy eating and the number of recommended serves consumed in both independent and dependent living arrangements.
Details
- Title
- Place of Residence and Attitude toward Food Choice: Research for Social Marketing
- Authors
- Tegan Piggford (Author) - University of the Sunshine Coast - Faculty of BusinessMaria Raciti (Author) - University of the Sunshine Coast - Faculty of BusinessDebra Harker (Author) - University of the Sunshine Coast - Faculty of BusinessMichael Harker (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- M Thyne (Editor)K R Deans (Editor)J Gnoth (Editor)
- Publication details
- Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference, pp.1121-1129
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2007 (Dunedin, New Zealand, 03-Dec-2007–05-Dec-2007)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2007
- ISBN
- 9781877156299
- Copyright note
- Copyright © 2007 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449678302621
- Output Type
- Conference paper
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