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Perceptions of success and achievement by females and males in small business
Conference paper   Open access   Peer reviewed

Perceptions of success and achievement by females and males in small business

Andrew Hede, Bishnu Sharma and Barbara Haddon
Proceedings of the 23rd Australian and New Zealand Academy of Management Conference, pp.1-21
Australian and New Zealand Academy of Management (ANZAM) Annual Conference, 23rd (Melbourne, Australia, 02-Dec-2009–04-Dec-2009)
Australian and New Zealand Academy of Management (ANZAM)
2009
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Abstract

Business and Management gender differences success factors home-based business
This study investigates whether there are gender differences in various objective and subjective measures of performance among small and micro businesses in a regional area of Australia. The information for this investigation was collected using a postal survey with 479 usable responses. The study also tested for possible gender differences in owner/managers' perceptions of business success factors (that is, subjective measures of performance). In addition, the study examined perceived importance of the various success factors. The results indicated that female owner/managers attach more importance to economic success than their male counterparts. However, the gender relationships for perceived importance and rated performance across other success factors were more complex in that interactions were found with business location (home-based versus external-based). The implications for future research are discussed.

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