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Overcoming Social Media Barriers for Small Businesses
Conference paper   Peer reviewed

Overcoming Social Media Barriers for Small Businesses

Vikki Schaffer
26th Annual SEAANZ Conference Proceedings, pp.1-12
Annual Small Enterprise Association of Australia and New Zealand Conference: Small business management in globally competative markets, 26th (Sydney, Australia, 11-Jul-2013–12-Jul-2013)
Small Enterprise Association of Australia and New Zealand
2013
url
https://www.seaanz.org/View
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Abstract

Business and Management small business social medoa student-based projects overcoming adoption barriers
Despite an increasing number of small businesses using social media, many seem limited in their ability to effectively respond in an environment where consumers speak freely to a potentially global audience. Barriers to adoption exist that limit the effective use of these and other new technologies. The main barriers to active usage of social media included a lack of skill, knowledge, time and resources. However, there is limited research into how businesses can overcome barriers to the adoption of social media. One approach for overcoming barriers includes a synergistic relationship between university students supported within an academic based, industry project assist small businesses to gain skills and information while simultaneously providing students with real world experiences. This opportunity can offer small businesses a point of entry to understanding and utilising new technologies. This exploratory research investigates how a student-industry project aided in reducing the barriers to social media usage by small tourism-related businesses.

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