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Operationalisation of the organisational orientation and culture construct in service value networks
Conference paper   Open access   Peer reviewed

Operationalisation of the organisational orientation and culture construct in service value networks

R Agarwal and Willem Selen
Proceedings of the 24th Australian and New Zealand Academy of Management Conference, pp.1-18
Australian and New Zealand Academy of Management (ANZAM) Conference, 24th (Adelaide, Australia, 08-Dec-2010–10-Dec-2010)
Australian and New Zealand Academy of Management (ANZAM)
2010
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Abstract

Business and Management service value network collaborative culture entrepreneurial orientation learning orientation market/customer orientation freedom of speech culture
Today's service organisations increasingly operate as part of a larger service system or Service Value Network (SVN). This requires organisations to develop a work culture which encourages collaboration, communication, creativity, risk taking and empowerment among their members, and motivates employees to question fundamental beliefs and work patterns. This paper develops the Organisational Orientation and Culture (OOC)-construct for building a sustainable SVN, and comprises four key cultures and orientations from the literature: entrepreneurial orientation, collaborative culture, learning orientation, and market/customer orientation. Using empirical data from a large Australian telecommunications SVN, and through the use of Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) (using a holdout sample), this paper demonstrates that Collaborative Culture, Entrepreneurial Orientation, and a newly merged factor Freedom of Speech Culture emerge as the predominant underlying factors of culture for contemporary collaborative service organisations.

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