Conference paper
Meeting planners’ perception of attributes of convention site selection
5th AHTMM Conference Proceedings, 2015, p.194–198
Advances in Hospitality and Tourism Marketing and Management Conference, 5th (Beppu, Japan, 18-Jun-2015–21-Jun-2015)
Ritsumeikan Asia Pacific University
2015
Abstract
This study aims to identify the perceptions of meeting planners of important attributes of convention site selection. Focus group and on-site interviews were carried out from July 2012 to January 2013 with 11 meeting planners. Fifteen attributes of convention site selection and the reasons for their importance were identified: convention site accessibility, accommodation accessibility, local support, sightseeing/entertainment opportunities, shopping opportunities, food/ beverage accessibility, grade of accommodation, suitability of meeting facilities, suitability of exhibition facilities, experience, reputation, security/safety, destination image, period, and overall cost. The results of the study can be used to improve marketing strategies for hosting conventions.
Details
- Title
- Meeting planners’ perception of attributes of convention site selection
- Authors
- Suk Young Han (Author) - Cyber University, KoreaTimothy J Lee (Author) - Ritsumeikan Asia Pacific University, Japan
- Contributors
- Dogan Gursoy (Editor)Medet Yolal (Editor)Timothy J Lee (Editor)
- Publication details
- 5th AHTMM Conference Proceedings, 2015, p.194–198
- Conference details
- Advances in Hospitality and Tourism Marketing and Management Conference, 5th (Beppu, Japan, 18-Jun-2015–21-Jun-2015)
- Publisher
- Ritsumeikan Asia Pacific University
- Date published
- 2015
- ISBN
- 9780996424400
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451417802621
- Output Type
- Conference paper
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