Marketing buzz: Towards a framework for entrepreneurs

Jason R Fitzsimmons; Evan J Douglas; P R Steffens; P N Thomond

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Marketing buzz: Towards a framework for entrepreneurs

Conference paper

Peer reviewed

Marketing buzz: Towards a framework for entrepreneurs

Jason R Fitzsimmons, Evan J Douglas, P R Steffens and P N Thomond

Proceedings of the 4th Australian Graduate School of Entrepreneurship International Entrepreneurship Research Exchange, pp.654-655

Australian Graduate School of Entrepreneurship International Entrepreneurship Research Exchange (AGSE), 4th (Brisbane, Australia, 06-Feb-2007–09-Feb-2007)

Swinburne University of Technology, The Australian Graduate School of Entrepreneurship

2007

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Abstract

Marketing

entrepreneurship

No abstract available.

Details

Title: Marketing buzz: Towards a framework for entrepreneurs
Authors: Jason R Fitzsimmons (Author) - Queensland University of Technology
Evan J Douglas (Author) - Queensland University of Technology
P R Steffens (Author) - Queensland University of Technology
P N Thomond (Author) - Queensland University of Technology
Publication details: Proceedings of the 4th Australian Graduate School of Entrepreneurship International Entrepreneurship Research Exchange, pp.654-655
Conference details: Australian Graduate School of Entrepreneurship International Entrepreneurship Research Exchange (AGSE), 4th (Brisbane, Australia, 06-Feb-2007–09-Feb-2007)
Publisher: Swinburne University of Technology, The Australian Graduate School of Entrepreneurship
Date published: 2007
ISBN: 9780980332803
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99449867702621
Output Type: Conference paper

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