Conference paper
Marketing Strategy and Australian Manufacturing Industry: An Investigation of Emphasis and Effectiveness
Proceedings of the 16th Australian and New Zealand Academy of Management Conference
Australian and New Zealand Academy of Management (ANZAM) Annual Conference, 16th (Beechworth, Australia, 04-Dec-2002–07-Dec-2002)
Australian and New Zealand Academy of Management (ANZAM)
2002
Abstract
No abstract available.
Details
- Title
- Marketing Strategy and Australian Manufacturing Industry: An Investigation of Emphasis and Effectiveness
- Authors
- Bishnu Sharma (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- Lynne Bennington (Editor)
- Publication details
- Proceedings of the 16th Australian and New Zealand Academy of Management Conference
- Conference details
- Australian and New Zealand Academy of Management (ANZAM) Annual Conference, 16th (Beechworth, Australia, 04-Dec-2002–07-Dec-2002)
- Publisher
- Australian and New Zealand Academy of Management (ANZAM)
- Date published
- 2002
- ISBN
- 0975016601
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99448973202621
- Output Type
- Conference paper
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