Malaysian tourism destination image in the mirror of Malaysian cuisine: An analysis of travellers' photographs

Shahab Pourfakhimi; Mujammad Irfan Abdullah; Zainab Khalifah; Tianyu Ying

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Malaysian tourism destination image in the mirror of Malaysian cuisine: An analysis of travellers' photographs

Conference paper

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Malaysian tourism destination image in the mirror of Malaysian cuisine: An analysis of travellers' photographs

Shahab Pourfakhimi, Mujammad Irfan Abdullah, Zainab Khalifah and Tianyu Ying

Proceedings of the 13th Asia Pacific Council on Hotel, Restaurant, and Institutional Education Conference, pp.706-711

Asia Pacific Council on Hotel, Restaurant, and Institutional Education (ApacCHRIE) Conference: Hospitality and Tourism in a Greening World - Challenges and Opportunities, 13th (Auckland, New Zealand, 10-Jun-2015–13-Jun-2015)

Auckland University of Technology

2015

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Abstract

Policy and Administration

destination image

food

Malaysia

photo

social media

user generated content

Communication of information from various environmental stimuli affects the consumers' perception of tourism destinations. Such an interaction results in the creation of images of destination held by the potential consumers. Word of mouth and social media have been previously found to be among the prevailing non-marketer dominated sources of influence on consumer behaviour. However despite the recognition of the significant impact of visual stimuli on the consumer behaviour - specifically on the temptation-relevant stimuli - the majority of previous research on the impact of eWoM on consumer behaviour has been exclusively concerned with the verbal and textual communication. This paper presents a research framework to investigate the impact of exposure of consumers to the food-related user generated visual stimuli on their perception of Malaysia as a tourism destination within their pre-consumption, consumption and post-consumption phases. A mixed method approach is proposed to enable the researchers to achieve the above purpose.

Details

Title: Malaysian tourism destination image in the mirror of Malaysian cuisine: An analysis of travellers' photographs
Authors: Shahab Pourfakhimi (Author) - University of Otago, New Zealand
Mujammad Irfan Abdullah (Author) - Universiti Teknologi Malaysia, Malaysia
Zainab Khalifah (Author) - Universiti Teknologi Malaysia, Malaysia
Tianyu Ying (Author) - University of Otago, New Zealand
Publication details: Proceedings of the 13th Asia Pacific Council on Hotel, Restaurant, and Institutional Education Conference, pp.706-711
Conference details: Asia Pacific Council on Hotel, Restaurant, and Institutional Education (ApacCHRIE) Conference: Hospitality and Tourism in a Greening World - Challenges and Opportunities, 13th (Auckland, New Zealand, 10-Jun-2015–13-Jun-2015)
Publisher: Auckland University of Technology
Date published: 2015
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99451180202621
Output Type: Conference paper

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