Conference paper
Learning What's Acceptable: Improving the Effectiveness of Advertising Regulation
Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference, pp.71-78
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2002 (Melbourne, Australia, 02-Dec-2002–04-Dec-2002)
Australian and New Zealand Marketing Academy (ANZMAC)
2002
Abstract
As the most visible element of the marketing communications mix, advertising has had its critics and, given the choice, developed countries usually select a self-regulatory approach to deal with unacceptable advertising. The recent breakdown of one of the world's longest established advertising self-regulatory programs in Australia has reopened the debate that has taken place in the leading academic and business journals concerned with enhancing understanding of such regulatory systems. This paper focuses on the role of education in assisting the industry and regulators concerned with advertising self-regulation (ASR) to eliminate undesirable features of such systems in the future. The empirical work succeeds in making both a practical and theoretical contribution to this important area.
Details
- Title
- Learning What's Acceptable: Improving the Effectiveness of Advertising Regulation
- Authors
- Debra Harker (Author) - University of the Sunshine Coast - Faculty of BusinessMichael Harker (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- R N Shaw (Editor)S Adam (Editor)H McDonald (Editor)
- Publication details
- Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference, pp.71-78
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2002 (Melbourne, Australia, 02-Dec-2002–04-Dec-2002)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2002
- ISBN
- 0730025624
- Copyright note
- Copyright © 2002 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99448766302621
- Output Type
- Conference paper
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