It's Not My Fault: Obesity, Advertising and Attribution Theory

Conference paper

Open access

Peer reviewed

Debra Harker, Michael Harker and Stuart Svensen

Proceedings of the 2005 Academy of Marketing Conference

Academy of Marketing (AM) Conference, 2005 (Dublin, Ireland, 05-Jul-2005–07-Jul-2005)

Academy of Marketing

2005

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Marketing

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obesity

No abstract available.

Title: It's Not My Fault: Obesity, Advertising and Attribution Theory
Authors: Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Stuart Svensen (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Proceedings of the 2005 Academy of Marketing Conference
Conference details: Academy of Marketing (AM) Conference, 2005 (Dublin, Ireland, 05-Jul-2005–07-Jul-2005)
Publisher: Academy of Marketing
Date published: 2005
ISBN: 1905824009
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99448642702621
Output Type: Conference paper
Research Statement: false

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