Investigation of demographic difference on the local communities' perceptions of emotions, trust, attachment, and support for the FIFA Brazil World Cup

Bishnu Sharma; Dogan Gursoy

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Investigation of demographic difference on the local communities' perceptions of emotions, trust, attachment, and support for the FIFA Brazil World Cup

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Investigation of demographic difference on the local communities' perceptions of emotions, trust, attachment, and support for the FIFA Brazil World Cup

Bishnu Sharma and Dogan Gursoy

7th Advances in Hospitality and Tourism Marketing and Management Conference Proceedings, pp.79-92

Advances in Hospitality and Tourism Marketing and Management Conference, 7th (Famagusta, Cyprus, 10-Jul-2017–15-Jul-2017)

Advances in Hospitality and Tourism Marketing and Management Conference

2017

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Abstract

Business and Management

demographic difference

trust

emotions

attachment

support

This study investigates the demographic difference in local communities' perceptions of positive and negative emotions, trust in the government in organising the event, trust in the organising committee in organising the event, their level of attachment and support for the FIFA World Cup held in Brazil in 2014. The data for this study was collected from 12 cities in Brazil which were involved in hosting the World Cup games using a survey approach. Demographic variables used were gender, city of residence, age category, numbers of years lived in a city, marital status, occupation, education, income and ethnicity. The study found significant differences in their perceptions by the city of their residence. Significant differences were also noted in the negative emotions by all the demographic variables considered in this study. However, not all of them were significant for their level of trust, support and attachment to the event.

Details

Title: Investigation of demographic difference on the local communities' perceptions of emotions, trust, attachment, and support for the FIFA Brazil World Cup
Authors: Bishnu Sharma (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Dogan Gursoy (Author) - Washington State University, United States
Contributors: A Ozturen (Editor)
D Gursoy (Editor)
Publication details: 7th Advances in Hospitality and Tourism Marketing and Management Conference Proceedings, pp.79-92
Conference details: Advances in Hospitality and Tourism Marketing and Management Conference, 7th (Famagusta, Cyprus, 10-Jul-2017–15-Jul-2017)
Publisher: Advances in Hospitality and Tourism Marketing and Management Conference
Date published: 2017
ISBN: 9780996424424
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450706602621
Output Type: Conference paper

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