Conference paper
Internationalising the Curriculum: An exploratory study
Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp.1-8
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2009 (Melbourne, Australia, 30-Nov-2009–02-Dec-2009)
Australian and New Zealand Marketing Academy (ANZMAC)
2009
Abstract
While internationalising the higher education curriculum is an accepted priority of universities, governments and global agencies like the OECD, much work remains to be done in terms of understanding exactly what internationalisation involves and how best to achieve it. The purpose of this research is twofold: to explore how internationalisation of the curriculum is understood and operationalised within the marketing program of one university and to identify strategies to increase internationalisation. Depth interviews were conducted with five academics. Results indicated implicit strategies embedded in courses with the inherent assumptions of graduates working in a global environment. Two themes emerged with suggested strategies to increase internationalisation: a focus on best practice teaching versus a focus on strategies clearly focused on internationalisation.
Details
- Title
- Internationalising the Curriculum: An exploratory study
- Authors
- Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- D Tojib (Editor)
- Publication details
- Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp.1-8
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2009 (Melbourne, Australia, 30-Nov-2009–02-Dec-2009)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2009
- ISBN
- 1863081585
- Copyright note
- Copyright © 2009 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450244302621
- Output Type
- Conference paper
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