Conference paper
International Entrepreneurial Values Elicited Through Repertory Test and Laddering Analysis: An SME, Internet-Enabled Tourism Perspective
Academy of International Business South East Asia Region (AIBSEAR) Conference, 2011 (Taipei, Taiwan, 01-Dec-2011–03-Dec-2011)
Academy of International Business
2011
Abstract
This study explores the international entrepreneurial values influencing the intensity of Internet use in the internationalization process of small to medium sized enterprises (SMEs), within the Australian tourism industry. The findings point to a relationship between the values of international entrepreneurs and the inclination of the firm to develop and initiate international activity. And so, this study endeavors to offer insight into issues that remain unresolved in existing tourism and international entrepreneurship (IE) literature. Two effective but underutilized qualitative methods were used in this study to identify the values of international entrepreneurs. They are repertory test and laddering analysis.
Details
- Title
- International Entrepreneurial Values Elicited Through Repertory Test and Laddering Analysis: An SME, Internet-Enabled Tourism Perspective
- Authors
- Charmaine Glavas (Author) - Queensland University of TechnologySteven Pike (Author) - Queensland University of TechnologyShane Mathews (Author) - Queensland University of Technology
- Conference details
- Academy of International Business South East Asia Region (AIBSEAR) Conference, 2011 (Taipei, Taiwan, 01-Dec-2011–03-Dec-2011)
- Publisher
- Academy of International Business
- Date published
- 2011
- Copyright note
- Copyright © 2011 (please consult the authors). Reproduced here with kind permission of the publisher.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449043702621
- Output Type
- Conference paper
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