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Improving the International Student Experience: The Role of Community Engagement
Conference paper   Open access   Peer reviewed

Improving the International Student Experience: The Role of Community Engagement

Meredith A Lawley, Julie M Matthews and David Fleischman
Proceedings of the 2009 Australian and New Zealand Marketing Academy Conference, pp.1-8
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2009 (Melbourne, Australia, 30-Nov-2009–02-Dec-2009)
Australian and New Zealand Marketing Academy (ANZMAC)
2009
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Abstract

Marketing curriculum engagement experience off-campus recruitment sustainability
International education has proven value to both universities and students, with many universities economically reliant on international students. Sustaining the economic, educational and social benefits of this globally-competitive industry requires new thinking and a movement beyond simply measuring student satisfaction. The often neglected party in the international student experience is the host community outside the university. While research notes the positive impact of student-community interactions on student satisfaction and adjustment, few studies investigate the effects of engagement on student's personal and professional development or the reciprocal effects of international students on the community. This study follows one cohort of international students through their experience, with results supporting the positive influence of community interactions on both parties.

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