Improving the Effectiveness of Advertising Self-Regulatory Schemes: Empowering the Public

Conference paper

Peer reviewed

Debra Harker

Proceedings of the 2004 Academy of Marketing Conference

Academy of Marketing (AM) Conference, 2004 (Cheltenham, United Kingdom, 06-Jul-2004–09-Jul-2004)

University of Gloucestershire Business School

2004

Abstract

Marketing

advertising regulation

public participation

Australia

advertising

No abstract available.

Title: Improving the Effectiveness of Advertising Self-Regulatory Schemes: Empowering the Public
Authors: Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Proceedings of the 2004 Academy of Marketing Conference
Conference details: Academy of Marketing (AM) Conference, 2004 (Cheltenham, United Kingdom, 06-Jul-2004–09-Jul-2004)
Publisher: University of Gloucestershire Business School
Date published: 2004
ISBN: 1861741480
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99448957902621
Output Type: Conference paper

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