Improving Learning by Marketing Students Using Groupwork: A Preliminary Australian Study

Conference paper

Peer reviewed

Michael Harker and Debra Harker

Proceedings of the 2004 Academy of Marketing Conference

Academy of Marketing (AM) Conference, 2004 (Cheltenham, United Kingdom, 06-Jul-2004–09-Jul-2004)

University of Gloucestershire Business School

2004

Abstract

Marketing

problem based learning

focus group

phenomenography

student learning

action research

deep learning

No abstract available.

Title: Improving Learning by Marketing Students Using Groupwork: A Preliminary Australian Study
Authors: Michael Harker (Author) - University of the Sunshine Coast - Faculty of Business
Debra Harker (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Proceedings of the 2004 Academy of Marketing Conference
Conference details: Academy of Marketing (AM) Conference, 2004 (Cheltenham, United Kingdom, 06-Jul-2004–09-Jul-2004)
Publisher: University of Gloucestershire Business School
Date published: 2004
ISBN: 1861741480
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99448732302621
Output Type: Conference paper

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