Implementing Whole of Chain Analyses for the Seafood Industry: A Toolbox Approach

J Howieson; Meredith A Lawley

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Implementing Whole of Chain Analyses for the Seafood Industry: A Toolbox Approach

Conference paper

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Peer reviewed

Implementing Whole of Chain Analyses for the Seafood Industry: A Toolbox Approach

J Howieson and Meredith A Lawley

Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp.1-8

Australian & New Zealand Marketing Academy Conference (ANZMAC), 2010 (Christchurch, New Zealand, 29-Nov-2010–01-Dec-2010)

Australian and New Zealand Marketing Academy (ANZMAC)

2010

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Abstract

Business and Management

value chains

seafood

supply chain

demand chain

Whole of chain analyses are increasingly recognised as an important tool for improving the efficiency and effectiveness of agri-food chains, particularly in industries where many producers are small, family-owned businesses. However, there remains confusion in the literature and in practice about the different approaches that can be taken to whole of chain analysis. The purpose of this paper is twofold; firstly to define and describe the various approaches to analyses of food chains, and secondly, to provide a set of principles and a decision tree from which food industry companies can choose their preferred whole of chain activity based on their intended outcomes. This paper will use the seafood industry as an exemplar, noting that principles could apply across other primary production sectors.

Details

Title: Implementing Whole of Chain Analyses for the Seafood Industry: A Toolbox Approach
Authors: J Howieson (Author) - Curtin University of Technology
Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
Contributors: P Ballantine (Editor)
J Finsterwalder (Editor)
Publication details: Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, pp.1-8
Conference details: Australian & New Zealand Marketing Academy Conference (ANZMAC), 2010 (Christchurch, New Zealand, 29-Nov-2010–01-Dec-2010)
Publisher: Australian and New Zealand Marketing Academy (ANZMAC)
Date published: 2010
ISBN: 9780473178208
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449448302621
Output Type: Conference paper

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