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Impacts of public policy on employment centres within master planned communities in South East Queensland
Conference paper   Peer reviewed

Impacts of public policy on employment centres within master planned communities in South East Queensland

Pamela Wardner
Proceedings from the PRRES Conference - 2011, pp.1-14
Annual Pacific Rim Real Estate Society Conference, 17th (Gold Coast, Australia, 16-Jan-2011–19-Jan-2011)
Pacific Rim Real Estate Society (P R R E S)
2011
url
http://www.prres.net/papers/Wardner_Impacts_Public_Policy_MPC_PRRES_2011.PDFView
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Abstract

Business and Management master planned communities South East Queensland public policy employment creation
One of the significant challenges that the Queensland government faces, specifically in South East Queensland (SEQ), is the management of population growth which is projected to increase by 735,500 new households by 2031. Currently, the State government relies on private capital to deliver housing developments and has favoured the development of contemporary master planned communities (MPCs) in greenfield sites. Master planned communities are expected to deliver the physical infrastructure and also provide the social infrastructure for the well-being of the residents in such developments. Public policy also expects these large-scale MPC developments to deliver employment opportunities in response to the underpinning principles such as decentralisation, land use, regional development and sustainability. Of all the principles, sustainability, as it is broadly defined, has been the most difficult for public policy to deliver because it requires pragmatic restructuring and infrastructure investment that will have bearing on the creation and support of suburban MPC employment. The ideals of job-housing balance and minimisation of journey to work travel have been difficult to achieve in the short term. Perhaps there is an unrealistic expectation of the creation of an 'instant' employment node in the initial stage of an MPC. Governments fail to recognise the need for such areas to establish and mature. Public policy needs to take into consideration the location decisions of firms and align itself, legislation, regulation and incentives with locator firms' needs. Drawing from the insights of twenty key informant interviews, this paper outlines the need to provide a 'world-view' of the value of employment centres located within an MPC that can be accepted and embraced by all stakeholders. Being on the same page, will maximise community utility of the concept of live-work-play provided by MPC and governments' earnest intentions may be supported by concrete action in creating jobs to occupy these new employment centres.

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