Conference paper
Home-based businesses: A study of success factors
Proceedings of the 18th Australian and New Zealand Academy of Management Conference, pp.1-15
Australian and New Zealand Academy of Management (ANZAM) Annual Conference, 18th (Dunedin, New Zealand, 08-Dec-2004–11-Dec-2004)
Australian and New Zealand Academy of Management (ANZAM)
2004
Abstract
This study investigates the difference in perceptions of success factors in home-based and non-home-based businesses of the Sunshine Coast region of Queensland, Australia. The study also investigates the relationship between business practices and business success factors. The results indicate that firms accord more importance to satisfaction-related measures than financial measures for their business success. Customer satisfaction, quality of products/services and personal satisfaction were found to be the top success factors for both home-based and non-home-based businesses. The results suggest that non-home-based businesses tend to attach significantly more importance to factors like return on investment, sales growth, community recognition, market share, increase of profitability rate, development of new products/services, business process improvement, and overall business performance than home-based businesses. However, home-based businesses tend to perceive significantly higher personal satisfaction, customer satisfaction, and own quality of life than non-home-based businesses. No evidence of difference is noted in other measures of success such as employees' job satisfaction, return on investment and sales growth between home-based and non-home-based businesses.
Details
- Title
- Home-based businesses: A study of success factors
- Authors
- Bishnu Sharma (Author) - University of the Sunshine Coast - Faculty of BusinessAndrew Hede (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- G Elkin (Editor)
- Publication details
- Proceedings of the 18th Australian and New Zealand Academy of Management Conference, pp.1-15
- Conference details
- Australian and New Zealand Academy of Management (ANZAM) Annual Conference, 18th (Dunedin, New Zealand, 08-Dec-2004–11-Dec-2004)
- Publisher
- Australian and New Zealand Academy of Management (ANZAM)
- Date published
- 2004
- ISBN
- 0476011310
- Copyright note
- Copyright © 2004 ANZAM. Reproduced with permission of the publisher.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99448629102621
- Output Type
- Conference paper
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