Getting team creative skills to stick: A quasi-experimental study

Margarietha J de Villiers Scheepers; L Strydom

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Getting team creative skills to stick: A quasi-experimental study

Conference paper

Peer reviewed

Getting team creative skills to stick: A quasi-experimental study

Margarietha J de Villiers Scheepers and L Strydom

Proceedings of the 57th International Council for Small Business World Conference, pp.1-44

International Council for Small Business (ICSB) World Conference: Leading From the Edge, 57th (Wellington, New Zealand, 10-Jun-2012–13-Jun-2012)

International Council for Small Business (ICSB)

2012

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http://www.icsb2012.org.nz/massey/fms/Colleges/College%20of%20Business/ICSB/Documents/ICSB%20Full%20Papers.pdfView

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Abstract

Business and Management

stickiness stages

creative competencies

team creativity

knowledge transfer

This paper uses a quasi experimental study to determine if knowledge transfer, using the Synectics approach, influences the stickiness of team and individual creative skills over time. Stickiness is considered inhibitors in the knowledge transfer process. The four stickiness stages namely initiation, implementation, ramp-up and integration, in the knowledge transfer process is used as a frame work to determine how and where losses occur during creative competency transfers. It considers the fact that both team and individual creative and competencies and skills influence the creative process. There are three main conclusions. The first is that a knowledge transfer process based on the Synectics approach is effective in transferring team and individual creative competencies. Secondly, significant improvements of both team and individual creative and competencies and skills were reported immediately after the workshops and also three months later. Lastly, the outcome of the study contributes to theory, educators and managers.

Details

Title: Getting team creative skills to stick: A quasi-experimental study
Authors: Margarietha J de Villiers Scheepers (Author) - University of the Sunshine Coast - Faculty of Arts and Business
L Strydom (Author) - University of Stellenbosch, South Africa
Additional notes: Award: Best Paper - Track: Entrepreneurship Education, Training and Support
Publication details: Proceedings of the 57th International Council for Small Business World Conference, pp.1-44
Conference details: International Council for Small Business (ICSB) World Conference: Leading From the Edge, 57th (Wellington, New Zealand, 10-Jun-2012–13-Jun-2012)
Publisher: International Council for Small Business (ICSB)
Date published: 2012
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99448761602621
Output Type: Conference paper

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