Food Marketing in Australian Higher Education: The Current State of Play

Meredith A Lawley; Dawn Birch

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Food Marketing in Australian Higher Education: The Current State of Play

Conference paper

Open access

Peer reviewed

Food Marketing in Australian Higher Education: The Current State of Play

Meredith A Lawley and Dawn Birch

Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference, pp.1382-1388

Australian & New Zealand Marketing Academy Conference (ANZMAC), 2014 (Brisbane, Australia, 01-Dec-2014–03-Dec-2014)

Australian and New Zealand Marketing Academy (ANZMAC)

2014

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Abstract

Marketing

food marketing

higher education

point of purchase

supply chain management

Food is an essential part of our daily lives, our economy, our society and our culture. In Australia one in six people work in the food industry, yet this importance does not appear to be reflected in the higher education sector with no food marketing courses offered in any Australian Business School, despite food marketing being an emergent discipline within marketing academe globally. The purpose of this paper is to evaluate the current state of food marketing education in Australia (as compared to the rest of the world) and make a case for developing food marketing offerings in Australian Business Schools. This is done by establishing the role of food in the economy, defining food marketing, highlighting what is different about food marketing, and highlighting challenges and opportunities for developing food marketing courses.

Details

Title: Food Marketing in Australian Higher Education: The Current State of Play
Authors: Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Arts and Business
Dawn Birch (Author) - Bournemouth University, United Kingdom
Contributors: Sharyn Rundle-Theile (Editor)
Krzysztof Kubacki (Editor)
Denni Arli (Editor)
Publication details: Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference, pp.1382-1388
Conference details: Australian & New Zealand Marketing Academy Conference (ANZMAC), 2014 (Brisbane, Australia, 01-Dec-2014–03-Dec-2014)
Publisher: Australian and New Zealand Marketing Academy (ANZMAC)
Date published: 2014
ISSN: 1447-3275
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449492002621
Output Type: Conference paper

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