Conference paper
Export Performance: A Framework for Comparison of Regional and Metropolitan SME Exporters
Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, pp.52-58
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2005 (Perth, Australia, 05-Dec-2005–07-Dec-2005)
Australian and New Zealand Marketing Academy (ANZMAC)
2005
Abstract
A major concern for the Federal government is increasing the economic viability of regional Australia. Export has been identified as a key means of improving economic viability, however regional Australia face different challenges to metropolitan areas. This paper develops a model to measure the differences between the export performance of regional and metropolitan exporters building on previous research by Cavusgil & Zou (1994) and Styles (1998) to isolate differences between these two groups. The model will refine existing export performance measures and provide a benchmark for export performance theory development.
Details
- Title
- Export Performance: A Framework for Comparison of Regional and Metropolitan SME Exporters
- Authors
- Joanne M Freeman (Author) - University of the Sunshine Coast - Faculty of BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
- Contributors
- S Purchase (Editor)
- Publication details
- Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, pp.52-58
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2005 (Perth, Australia, 05-Dec-2005–07-Dec-2005)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2005
- ISBN
- 064645546X
- Copyright note
- Copyright © 2005 ANZMAC and the authors. Reproduced with permission of the copyright holder.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449923702621
- Output Type
- Conference paper