Conference paper
Exploring the role of envy and positional concerns in service experiences: a conceptual model
Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference, pp.911-917
Australian & New Zealand Marketing Academy Conference (ANZMAC), 2014 (Brisbane, Australia, 01-Dec-2014–03-Dec-2014)
Australian and New Zealand Marketing Academy (ANZMAC)
2014
Abstract
Emotions are fundamental drivers of consumer engagement. While many emotion related factors have been examined in the extant marketing literature, the role of envy has been overlooked (Belk 2011), particularly in service contexts. This paper addresses this gap, proposing a conceptual model of the role of envy and positional concerns in service experiences. The literature review provided draws together emergent research examining benign and malicious expressions of envy in consumer contexts, and positional concerns research - a line of inquiry in the economics literature examining the concerns individuals hold about their social position relative to others in personally significant domains. The social comparison processes common to both envy and positional concerns constructs provides the central link on which the conceptual model is developed. This paper aims to make theoretical and practical contributions to services marketing via unique integration of envy and positional concerns and examining their effects on service engagement.
Details
- Title
- Exploring the role of envy and positional concerns in service experiences: a conceptual model
- Authors
- Darren Boardman (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessMaria Raciti (Author) - University of the Sunshine Coast - Faculty of Arts and BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Arts and Business
- Contributors
- Sharyn Rundle-Theile (Editor)Krzysztof Kubacki (Editor)Denni Arli (Editor)
- Publication details
- Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference, pp.911-917
- Conference details
- Australian & New Zealand Marketing Academy Conference (ANZMAC), 2014 (Brisbane, Australia, 01-Dec-2014–03-Dec-2014)
- Publisher
- Australian and New Zealand Marketing Academy (ANZMAC)
- Date published
- 2014
- ISSN
- 1447-3275
- Copyright note
- Copyright © 2014 The Authors. Reproduced with permission of the authors.
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99449040502621
- Output Type
- Conference paper
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