Conference paper
Experiential education and sports marketing: Bridging the gap between theory and practice
Proceedings of the 6th International Sports Marketing Association Annual Conference
International Sports Marketing Association (SMA) Annual Conference, 6th (Gold Coast, Australia, 16-Jul-2008–19-Jul-2008)
Sports Marketing Association
2008
Abstract
No abstract available.
Details
- Title
- Experiential education and sports marketing: Bridging the gap between theory and practice
- Authors
- Gayle J Mayes (Author) - University of the Sunshine Coast - Faculty of BusinessMeredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- Proceedings of the 6th International Sports Marketing Association Annual Conference; 6
- Conference details
- International Sports Marketing Association (SMA) Annual Conference, 6th (Gold Coast, Australia, 16-Jul-2008–19-Jul-2008)
- Publisher
- Sports Marketing Association
- Date published
- 2008
- ISBN
- 9780646509419
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99449844302621
- Output Type
- Conference paper
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