Entrepreneurial Use of Relationship Marketing: Creating growth, sustainability and performance in Australian small family owned businesses

Conference paper

Open access

Peer reviewed

Leone Cameron, P Miller and Wendy Spinks

Proceedings of the 2009 Ankara University International Conference on Market, Marketing & Entrepreneurship, pp.671-681

Ankara University International Conference on Market, Marketing & Entrepreneurship (AUMEC), 2009 (Antalya, Turkey, 06-Apr-2009–09-Apr-2009)

Ankara University

2009

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Marketing

relationship marketing

family owned small business

No abstract available.

Title: Entrepreneurial Use of Relationship Marketing: Creating growth, sustainability and performance in Australian small family owned businesses
Authors: Leone Cameron (Author) - University of the Sunshine Coast - Faculty of Business
P Miller (Author) - Southern Cross University
Wendy Spinks (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Proceedings of the 2009 Ankara University International Conference on Market, Marketing & Entrepreneurship, pp.671-681
Conference details: Ankara University International Conference on Market, Marketing & Entrepreneurship (AUMEC), 2009 (Antalya, Turkey, 06-Apr-2009–09-Apr-2009)
Publisher: Ankara University
Date published: 2009
ISBN: 9786055782061
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449996202621
Output Type: Conference paper

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